Julius Caesar

Julius Caesar is one of Shakespeare's most famous historical dramas. It is an excellent look at betrayal, perception, and persuasion.

Study Guide

File Size: 46 kb
File Type: doc
Download File

Rhetorical Devices

With Julius Caesar we will explore the three most commonly used rhetorical devices; ethos, logos, pathos.

Ethos - an appeal to a sense of character, morality, and ethics.

Logos - an appeal to logic and reason.

Pathos - an appeal to emotion.

Propaganda Techniques

Propaganda may use rhetoric, but it is not the same thing. These techniques are how information is presented and spread (i.e. in commericals). Of course, some techniques may use rhetoric.

 Bandwagon - saying that everyone else is doing it, so why shouldn't you?

Euphemism - a nicer way of saying something (i.e. passed away instead of died)

Glittering Generalities - using nice, feel-good words when discussing a person or topic so the two will become synonymous and, therefore, inseparable (i.e. "You should do this in defense of democracy." How can you say no?)

Name-Calling - insulting or jabbing at an opposing person or product

Plain Folks - associating a person or product with the "common" people in order for him/her/it to be more accepted.

Rewards - offering a reward for buying a product, voting for something, etc. (i.e. buy one, get one free!)

Testimonial - using a person (often a celebrity) to testify to a person's or product's integrity

Transfer - associating something with the subject in order to evoke the same feelings for the subject that are already held for what is being associated with it. (i.e. As I was telling the President, blah blah blah...)

Campaign Project

Persuasive Essay